Cision: when it makes sense.
Cision is justified for a company with a structured PR budget that needs the largest contact database on the market. For lighter use, Prowly or Prezly cost a fraction of the price.
You have an annual PR budget of at least $7,000 and need the largest contact database on the market. You distribute press releases regularly through an established distribution network
You're a freelancer or small outfit: Prowly or Prezly cost a fraction of the price for most of the same functions. You don't need PR Newswire: database-only access is more reasonable (~$6,000/year) but still steep
No public pricing, annual contracts only
Cision is worth it if…
- You use it at least once a week
- The monthly cost (€526) is small next to the time it saves you
Cision is probably too expensive if…
- You use it less than once a month
- A simple free version or a tool already in your stack would do
Quick summary (condensed)
Cision Summary
- Category
- productivity tool.
- Price from
- 526€/mo (Entry).
- Best for
- professionals.
- Avoid if
- You're a freelancer or small outfit: Prowly or Prezly cost a fraction of the price for most of the same functions; You don't need PR Newswire: database-only access is more reasonable (~$6,000/year) but still steep.
- ToolTrim verdict
- Cision is justified for a company with a structured PR budget that needs the largest contact database on the market.