The case for and against. What Amplitude does well, and when it costs too much.
For. What works in its favour.
- Very generous free tier with unlimited 2M events.
- Powerful and intuitive product analytics.
- AI agents for decision automation.
- Integration with Claude and AI ecosystem.
- You regularly test features.
- You have a data-driven product team.
Against. What to plan for.
- Pricing scales quickly with event growth.
- Learning curve for advanced features.
- Simpler, cheaper alternatives for MVPs.
- You don't need experimentation.
- Your analytics budget is very tight.
