Your first newsletter: choosing Brevo, GetResponse or Kit

Write down how many people should receive each edition, how often and what happens after signup. A monthly newsletter has different requirements from a welcome sequence followed by a commercial offer.

This table is a starting point, not a deliverability ranking. No tool guarantees placement in the main inbox.

The free plan includes 300 emails a day. It is useful for trying the editor and form. However, an edition for 600 recipients cannot reach the entire list on the same day within that limit. If delivery timing matters, size the plan for that requirement.

The consulted documentation lists Starter from €7/month and Standard from €17/month. These entry prices are not a quote for your list: check contacts, sends, automation and extras together. Do not assume a feature available during a trial remains included in your chosen plan.

Start with Brevo

GetResponse is worth trying when you want a signup page, initial emails and follow-up actions to work together. Sketch that journey first: arrival, signup, first message, any follow-up and exit.

The advertised trial lasts 14 days without a credit card. Starter includes one custom workflow; multiple separate journeys may require another plan. Pricing depends on list size, billing period and currency, among other settings. Check your exact configuration rather than an isolated promotional amount.

Try GetResponse

For a closer comparison, read GetResponse vs Brevo.

Kit Free advertises up to 10,000 subscribers, forms, landing pages and newsletter broadcasts. That makes it worth considering for regular publishing. The subscriber allowance does not mean every paid automation feature is included for free.

Before choosing, check recommendations, branding and sequence limits in your account. If your audience is growing, record pricing at the expected subscriber count, not just the entry tier.

Explore Kit

1. Build the same signup form in your shortlisted tools, explaining what the person will receive.
2. Register a few authorised test addresses and send a welcome message.
3. Check sender details, layout, links and unsubscribe behaviour on a phone.
4. Confirm that unsubscribed contacts stay excluded from the next campaign.
5. Export test contacts and inspect the available fields.

Keep the original list and signup records. Do not import purchased contacts or people who are not expecting your messages. Follow the selected provider’s official domain-authentication instructions. A successful test does not guarantee future results.

Record the price for your current audience, then twice that size at the same sending frequency. Add only necessary options: branding removal, pages, sequences or additional access. Distinguish annual prepayment from a monthly plan without a yearly commitment.

For example, 1,000 subscribers receiving four editions represent 4,000 sends before welcome messages, tests and follow-ups. This calculation does not replace a provider’s billing rules. It gives you a volume to check against the quote.

Keep the one that delivers your complete edition without a major obstacle and remains affordable at the next tier. Do not transfer the entire list until signup, sending and unsubscribe behaviour are validated. If your existing tool already does this, a better publishing routine may help more than migration.

Read the Brevo, GetResponse and Kit listings for details. The limits are documented observations, not a ranking based on ToolTrim sending tests.

Which free tool can I use for a first newsletter?

Brevo offers 300 emails a day. Kit advertises a free plan for up to 10,000 subscribers, with feature limits to check. Choose around frequency and the signup journey, not only contact capacity.

Do I need automation from the beginning?

No. A clear signup, useful first message and working unsubscribe process are enough to test your routine. Add sequences when they serve a recurring need.

Official sources consulted on 27 September 2026: Brevo’s “About Brevo’s pricing plans” and free-plan limits; GetResponse Pricing; Kit Pricing. Brevo amounts are EUR, without currency conversion. Publisher buttons use the supplied partner links. Official Brevo visual reused.