Power BI

Metabase

Business intelligence dashboards and SQL analytics, free and unlimited self-hosted, or from $100/month for 5 cloud seats.

Looker Studio

A free, no-code dashboard and reporting builder connected to Google Analytics, Sheets and BigQuery, with a paid team tier.

Plausible Analytics

Plausible is cookieless, GDPR-friendly web analytics billed by monthly pageviews, with no permanent free plan beyond a 30-day trial.

Tableau

BI and dataviz platform for dashboards and advanced analysis.

Datawrapper

Fast creation of editorial charts, maps, and tables.

Flourish

Interactive editorial dataviz, charts, maps, and data stories.

Microsoft Excel

Reference spreadsheet for data, budgets, models, and analysis.

ArcGIS

Professional GIS suite for mapping and geospatial analysis.

Mapbox

Usage-based mapping platform with customizable map rendering, geocoding, and directions APIs for web and mobile apps.

QGIS

Open-source GIS for mapping, spatial analysis, and geographic data.

switch.monster

Free call tracking: connects inbound calls to PPC and Google Ads campaigns.

Google Analytics

Free web analytics by Google.

Metricool

Social media analytics and scheduling.

Outrank

AI platform automatically generating and publishing SEO-optimized articles. Includes AI keyword research, SEO optimization, on-brand image generation, backlink building via network. Supports 150+ languages, integrations WordPress, Webflow, Shopify, Framer, Wix, Notion, Ghost.

Beehiiv Analytics

Advanced metrics for Beehiiv newsletters.

ConvertKit Analytics

Integrated ConvertKit performance tracking.

Frase

SEO briefs, SERP research, and content optimization.

Google Search Console

Free Google tool for tracking a site's search analytics, indexing status, and crawl issues.

Hex

Hex is a collaborative notebook tool for SQL and Python analysis that publishes directly into interactive apps and dashboards.

Surfer SEO

SEO content optimization, briefs, and semantic scoring.