Lookback

Plausible Analytics

Plausible is cookieless, GDPR-friendly web analytics billed by monthly pageviews, with no permanent free plan beyond a 30-day trial.

Dovetail

Dovetail centralizes user interviews, documents and surveys into a searchable repository with AI summaries and semantic clustering.

Usertesting

Moderated and unmoderated user testing at scale, quote-based.

Hotjar

Heatmaps, session replays, and surveys to understand user behaviour.

switch.monster

Free call tracking: connects inbound calls to PPC and Google Ads campaigns.

Google Analytics

Free web analytics by Google.

Metricool

Social media analytics and scheduling.

Outrank

AI platform automatically generating and publishing SEO-optimized articles. Includes AI keyword research, SEO optimization, on-brand image generation, backlink building via network. Supports 150+ languages, integrations WordPress, Webflow, Shopify, Framer, Wix, Notion, Ghost.

Beehiiv Analytics

Advanced metrics for Beehiiv newsletters.

ConvertKit Analytics

Integrated ConvertKit performance tracking.

Datawrapper

Fast creation of editorial charts, maps, and tables.

Flourish

Interactive editorial dataviz, charts, maps, and data stories.

Frase

SEO briefs, SERP research, and content optimization.

Google Search Console

Free Google tool for tracking a site's search analytics, indexing status, and crawl issues.

Microsoft Excel

Reference spreadsheet for data, budgets, models, and analysis.

Power BI

Microsoft BI solution for dashboards, reports, and business analysis.

Surfer SEO

SEO content optimization, briefs, and semantic scoring.

Tableau

BI and dataviz platform for dashboards and advanced analysis.

Unbounce

Unbounce is a landing page builder with drag-and-drop design, AI copywriting and A/B testing, priced by monthly visitor cap.

Amplemarket

B2B prospecting with contact data, multichannel sequences and an AI assistant in one platform.