My stack
    Comparison

    Mailchimp vs Kit

    Mailchimp and Kit: two different approaches for similar needs.

    Mailchimp logoMailchimpA freemium email marketing platform: campaigns, automation, and segmentation, free up to 250 contacts, paid from $13/month, scaling with list size.$13/mo★ 3.4Kit logoKitEmail marketing, forms, automations and digital sales for audience-led creators.$32.50/mo★ 3.8

    Our verdict

    Mailchimp logo

    Choose Mailchimp

    You send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Watch out

    • Pricing scales with contact list size, so cost can rise significantly as a list grows.
    • Displayed prices include a first-year promotional discount, so the renewal price is likely higher.
    Kit logo

    Choose Kit

    You are building an owned audience and send newsletters regularly. You want forms, segmentation and email sequences in one platform.

    Watch out

    • The free plan does not include visual automations or email sequences.
    • Paid plans scale with subscriber count, so the displayed entry price is not universal.

    Compare by use case

    Mailchimp logoMailchimpKit logoKit
    Primary use caseYou send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.You are building an owned audience and send newsletters regularly.
    Real costPaid plan starts around $13/month.Paid plan starts around $32.50/month.
    Avoid ifYour contact list is large and growing fast; the per-contact pricing will scale up quickly.You only need to send occasional emails without automations or audience management.

    Pricing

    Entry prices of the paid plans. Check taxes, seat counts and limits with the vendor. Checked on 2026-10-01.

    Should you switch?

    Stay if

    You use Mailchimp and you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Switch if

    You are building an owned audience and send newsletters regularly: Kit is built for that.

    Common questions

    Mailchimp or Kit: which is cheaper?

    Mailchimp starts at $13/mo; Kit starts at $32.50/mo.

    Mailchimp or Kit: which should you choose?

    Choose Mailchimp if you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together. Choose Kit if you are building an owned audience and send newsletters regularly.

    Sources, terms and methodology

    Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

    Read the ToolTrim methodology →