My stack
    Comparison

    Shopify vs Wix

    Shopify and Wix: two different approaches for similar needs.

    Shopify logoShopifyAll-in-one e-commerce platform to sell online, in-store, and on marketplaces.$29/mo★ 3.5Wix logoWixWix is a hosted website builder combining a visual editor, AI site generation, built-in ecommerce and marketing tools, with paid plans starting at $17.77 per month.$17.77/mo★ 3.4

    Our verdict

    Shopify logo

    Choose Shopify

    You want a complete and proven e-commerce platform. You need to sell across multiple channels.

    Watch out

    • Transaction fees on basic plans.
    • Limited technical customization without development.
    Wix logo

    Choose Wix

    You are a solo consultant or small business that wants a website, basic ecommerce, scheduling and email marketing in one place without managing a developer.

    Watch out

    • The free plan cannot use a custom domain, which limits it to testing rather than a real launch.
    • The pricing page folds the discount into the displayed monthly price without a clear undiscounted rate, making the true cost outside an annual commitment hard to know.

    Compare by use case

    Shopify logoShopifyWix logoWix
    Primary use caseYou want a complete and proven e-commerce platform.You are a solo consultant or small business that wants a website, basic ecommerce, scheduling and email marketing in one place without managing a developer.
    Real costPaid plan starts around $29/month.Paid plan starts around $17.77/month.
    Avoid ifYou seek a completely free solution.You need deep design or code-level customization, or plan to switch templates often after launch.

    Pricing

    Entry prices of the paid plans. Check taxes, seat counts and limits with the vendor. Checked on 2026-09-25.

    Should you switch?

    Stay if

    You use Wix and you are a solo consultant or small business that wants a website, basic ecommerce, scheduling and email marketing in one place without managing a developer.

    Switch if

    You want a complete and proven e-commerce platform: Shopify is built for that.

    Common questions

    Shopify or Wix: which is cheaper?

    Shopify starts at $29/mo; Wix starts at $17.77/mo.

    Shopify or Wix: which should you choose?

    Choose Shopify if you want a complete and proven e-commerce platform. Choose Wix if you are a solo consultant or small business that wants a website, basic ecommerce, scheduling and email marketing in one place without managing a developer.

    Sources, terms and methodology

    Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

    Read the ToolTrim methodology →