My stack
    Comparison

    Moosend vs Mailchimp

    Moosend and Mailchimp: two different approaches for similar needs.

    Moosend logoMoosendEmail marketing and automation tool.$20/mo★ 3.8Mailchimp logoMailchimpA freemium email marketing platform: campaigns, automation, and segmentation, free up to 250 contacts, paid from $13/month, scaling with list size.$13/mo★ 3.4

    Our verdict

    Moosend logo

    Choose Moosend

    You want affordable email marketing with strong automation. You need landing pages and forms alongside email.

    Watch out

    • No permanent free tier.
    • Smaller template library compared to competitors.
    Mailchimp logo

    Choose Mailchimp

    You send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Watch out

    • Pricing scales with contact list size, so cost can rise significantly as a list grows.
    • Displayed prices include a first-year promotional discount, so the renewal price is likely higher.

    Compare by use case

    Moosend logoMoosendMailchimp logoMailchimp
    Primary use caseYou want affordable email marketing with strong automation.You send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.
    Real costPaid plan starts around €20/month.Paid plan starts around $13/month.
    Avoid ifYou need multi-channel (SMS, push) in one platform.Your contact list is large and growing fast; the per-contact pricing will scale up quickly.

    Pricing

    Entry prices of the paid plans. Check taxes, seat counts and limits with the vendor. Checked on 2026-10-01.

    Should you switch?

    Stay if

    You use Mailchimp and you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Switch if

    You want affordable email marketing with strong automation: Moosend is built for that.

    Common questions

    Moosend or Mailchimp: which is cheaper?

    Moosend starts at €20/mo; Mailchimp starts at $13/mo.

    Moosend or Mailchimp: which should you choose?

    Choose Moosend if you want affordable email marketing with strong automation. Choose Mailchimp if you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Sources, terms and methodology

    Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

    Read the ToolTrim methodology →