My stack

    MailchimpSendinblue

    Mailchimp and Sendinblue: two different approaches for similar needs.

    ToolTrim recommends Mailchimp if you are launching your first newsletter. Sendinblue becomes better if you want to centralize team communication at a fixed monthly cost.

    Read the verdict →
    My situation

    Based on your profile and workflow.

    By profile

    Find your case.

    ToolTrim verdict

    The tipping point

    One criterion is enough to tip the decision. Here's the logic.

    Choose Mailchimp if you are launching your first newsletter. Choose Sendinblue if you want to centralize team communication at a fixed monthly cost

    Default

    Choose Sendinblue by default if the need is simple and budget is tight.

    Switch when

    Switch to Mailchimp when structure, collaboration, or automation gains justify the cost.

    Key rules

    1. real weekly usage

    2. several people involved

    3. automations or integrations required

    Check my stack →
    Real cost

    What you really pay for.

    Mailchimp and Sendinblue have different pricing models. Check official plans before deciding.

    ToolTrim recommendation

    Compare paid plans based on your actual needs.

    Mailchimp logoMailchimp
    Sendinblue logoSendinblue

    Listed price

    Check price by seats, volume, and options actually used.

    From €11.26/month.

    From €5/month.

    When to pay

    Do not pay for a feature you do not use weekly.

    Move to paid when the free plan blocks regular usage (from €11.26/month, no per-seat cost).

    Move to paid when the free plan blocks regular usage (from €5/month, no per-seat cost).

    Hidden cost

    Real cost includes time spent maintaining the tool.

    The flat price can hide limits on volume, storage, or advanced features.

    The flat price can hide limits on volume, storage, or advanced features.

    Comparison

    The criteria that make the difference.

    Not the most visible features — the criteria that actually change the decision.

    Mailchimp logoMailchimp
    Sendinblue logoSendinblue

    Primary use case

    Choose the tool that covers the most frequent workflow, not the one with the most features.

    You are launching your first newsletter

    Sendinblue fits if you want to centralize team communication at a fixed monthly cost.

    Real cost

    Audit if cost rises before weekly usage is real.

    Paid plan starts around €11.26/month.

    Paid plan starts around €5/month.

    Overbuilding risk

    The best choice is often the smallest tool that covers the real need.

    You have +1000 subscribers (becomes expensive, choose GetResponse)

    Avoid if you only use a small part of Sendinblue.

    Doubts

    Frequently asked questions.

    Mailchimp or Sendinblue — which is cheaper?

    Mailchimp costs 11.26€/mois and Sendinblue costs 5€/mois.

    Mailchimp vs Sendinblue — which to choose?

    Choose Mailchimp if you are launching your first newsletter. Choose Sendinblue if you want to centralize team communication at a fixed monthly cost.

    Common pitfalls

    Pitfalls to avoid.

    Choosing the most complete tool

    Choose the smallest tool that covers the main workflow.

    Deciding from marketing price

    Compare cost to your real weekly usage.

    Keeping two overlapping tools

    Give each tool a clear role or cut the duplicate.

    Diagnostic

    Mailchimp or Sendinblue already in your stack?

    Check if multiple tools in your stack do the same job.

    Analyze my stack →
    How ToolTrim evaluates tools →