My stack

    MailchimpSendinblue

    Mailchimp and Sendinblue: two different approaches for similar needs.

    By use case

    Which tool should you choose?

    Choose Mailchimp if…

    • E-commerce with abandonment and promotional emails.
    • Simple newsletter for SMBs.
    • Welcome + onboarding automations.
    • Basic segmentation and analytics.
    • Coordinated SMS + email (2026).

    Choose Sendinblue if…

      Real cost

      What you really pay for.

      Mailchimp logoMailchimp
      Sendinblue logoSendinblue

      Listed price

      Check price by seats, volume, and options actually used.

      From €11.26/month.

      From €5/month.

      When to pay

      Do not pay for a feature you do not use weekly.

      Move to paid when the free plan blocks regular usage (from €11.26/month, no per-seat cost).

      Move to paid when the free plan blocks regular usage (from €5/month, no per-seat cost).

      Hidden cost

      Real cost includes time spent maintaining the tool.

      The flat price can hide limits on volume, storage, or advanced features.

      The flat price can hide limits on volume, storage, or advanced features.

      Compare

      The criteria that make the difference.

      Mailchimp logoMailchimp
      Sendinblue logoSendinblue

      Overbuilding risk

      The best choice is often the smallest tool that covers the real need.

      You need very advanced automation (ActiveCampaign better).

      Avoid if you only use a small part of Sendinblue.

      Questions

      Frequently asked questions.

      Mailchimp or Sendinblue — which is cheaper?

      Mailchimp costs 11.26€/mois and Sendinblue costs 5€/mois.

      Mailchimp vs Sendinblue — which to choose?

      Choose Mailchimp if you're starting email marketing and want a free/affordable tool.. Choose Sendinblue if you want to centralize team communication at a fixed monthly cost.

      Before choosing

      Pitfalls to avoid.

      Avoid

      Choosing the most complete tool

      Do this

      Choose the smallest tool that covers the main workflow.

      Avoid

      Deciding from marketing price

      Do this

      Compare cost to your real weekly usage.

      Avoid

      Keeping two overlapping tools

      Do this

      Give each tool a clear role or cut the duplicate.

      How ToolTrim evaluates tools →