My stack
    Comparison

    B12 vs Wix

    B12 vs Wix: choose a website you can maintain after launch. B12 combines visual editing with AI instructions. Wix also offers AI-assisted creation, alongside an editor and business features to match your activity.

    B12 logoB12AI website creation, hosting and plan-dependent client engagement tools.★ 3.2Wix logoWixWix is a hosted website builder combining a visual editor, AI site generation, built-in ecommerce and marketing tools, with paid plans starting at $17.77 per month.★ 3.4

    Our verdict

    B12 logo

    B12 for starting from a brief

    Try it when you want to describe your business, then refine structure and copy in an assisted editor.

    Watch out

    • Review every claim and test forms. A generated first draft is not a validated website.
    Wix logo

    Wix for business features

    Consider it when bookings, sales or content management shape your requirements.

    Watch out

    • Check the required plan, apps and extras. A brochure-site price does not necessarily cover the entire project.

    Compare by use case

    B12 logoB12Wix logoWix
    Create and editTest a precise change after generation, not just the first screen.Visual editor and AI chat.Drag-and-drop editor and AI-assisted creation.
    Handle enquiriesMap visitor → enquiry → follow-up, then price the required features.Client Engagement adds contacts, email and contracts.Core lists payments, commerce and scheduling.
    Plan aheadTest mobile pages, updates and data retrieval before committing.AI credits and project allowances vary by plan.Storage, collaborators and features vary by plan.
    Official B12 product preview
    Visual supplied by B12.

    Pricing

    Get started

    B12 Free on a B12 subdomain. Paid introductory offer: $1 for the first seven days for eligible new customers.

    Wix Free website creation available.

    The $1 B12 offer is not a free trial. Check the subsequent billing.

    Your business website

    B12 Website: $24/month. Website + Client Engagement: $78/month, displayed monthly USD prices.

    Wix Light for a basic site; Core for payments and scheduling. Confirm local checkout pricing.

    Wix varies prices and currency by location. The consulted page contains conflicting tax labels, so no numerical cost comparison is inferred.

    Sources consulted on 27 September 2026. No currency conversion. Check billing period, domain renewal, email and extras. B12 expert-built services are separate from this self-service comparison.

    Should you switch?

    Stay if

    Your pages are found and enquiries arrive correctly? Fix the specific problem before rebuilding everything.

    Switch if

    Prepare pages, redirects, forms and domain settings first. Keep the old site until the new one is validated.

    How to test them

    1. Recreate home, service and contact pages using your own copy.
    2. Change a service, price and form, then check on a phone.
    3. Price twelve months, necessary add-ons and domain renewal.

    Common questions

    Does B12 replace an agency?

    Self-service helps you build a site, but content, verification and maintenance remain your responsibility. Strategy, identity or complex integration work needs a separate assessment.

    Which guarantees better search rankings?

    Neither has a ranking guarantee here. Page structure, useful content, performance and old URL migration must be checked on your actual site. AI generation does not replace that work.

    Sources, terms and methodology

    Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

    Sources consulted on 27 September 2026. No currency conversion. Check billing period, domain renewal, email and extras. B12 expert-built services are separate from this self-service comparison.

    1. B12 · Pricinghttps://www.b12.io/pricing/Visit B12
    2. Wix · Planshttps://www.wix.com/plansVisit Wix
    Read the ToolTrim methodology →